Employee attention has never been in higher demand. Consumer-grade marketing is crucial to earning precious mindshare.
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Start by understanding how employees create and fuel culture within this high growth, dynamic company.
Create a platform that echoes the many small moments that drive culture. A place every employee can spend 5-minutes a day to start and end their workdays or visit whenever they need to feel the warm glow of connection.
Design a content and channel approach that echoes high-engagement external newsroom platforms, and launch it internally with a full marketing campaign.
Start by uncovering the unique hopes and fears of workers in New York.
Build a program centered on employee choice. Bridge the gap between virtual and face-to-face, create an inspiring and informative narrative to carefully introduce each employee to the new ways of working available to them.
Leverage a variety of communication platforms and vehicles from leadership and management, in-stride directive communications at headquarters, and a playbook for all employees to guide them through the new policies.
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