Sustaining change in the day-to-day employee experience.
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Imagine you just introduced a major change at your company. Congrats, that took a lot of work! But the work doesn’t stop there. What happens after the town hall when employees go back to their desks?
After launch, you need to Sustain the change, so it becomes a natural part of your organization’s culture. This can be challenging since every organization is made up of people with different roles, wants, needs, responsibilities, and routines. With a clear focus on Employee Experience, you can better understand your people’s daily work lives, identify the areas where change can thrive, and imagine new ways to activate within those areas.
At LOCAL, we look at Employee Experience (EX) across an employee’s entire journey, beginning before they even join the company. Their first interaction may be seeing an advertisement, reading a job posting, or hearing about the company from a friend. Take for example an employee who is applying for a job and hears the company has a collaborative culture. They experience this firsthand during onboarding and see it reflected in an open floor plan that encourages conversation. This consistency reinforces the company’s collaborative values and sets the tone for the employee’s entire journey.
These opportunities for reinforcement continue throughout an employee’s journey, right up until they retire or transition to a new organization. By mapping the key touchpoints along this journey, we can visually assess how changes, such as new technologies, updated processes, or refreshed company values, play into employees’ daily lives and reinforce key messages.
LOCAL’s EX Integration brings the employee experience to life for every role, every day. It maps key touchpoints and evaluates whether the change is fully integrated at each. We determine these touchpoints and integration measurements by hearing from the people within your organization. This listening comes in the form of workshops, surveys, interviews, and observation. With the right insights, we can focus on the channels and tactics that reinforce your change at the right moments along the employee journey.
It’s is our go-to tool when you’re Sustaining the Change.
We follow these steps to implement an EX Integration:
1. Mapping Employee Experience Journey: What are the key milestones in the employee lifecycle?
2. Exiting: Moving on from the organization
3. Identifying the Object of Desire: Which product, strategy, or other type of change requires increased adoption rates?
4. Assessing Integration: How might we evaluate the integration of the object of desire across all touchpoints?
5. Prioritization and Setting KPIs: Who can help us determine the high-impact touchpoints to focus on first, and how can we measure success?
6. Optimizing Channels and Tactics: How might we utilize new or existing channels to improve integration scores? What tactics can we deploy through these channels?
7. Reassessment: How can we measure and revisit the effectiveness of our tactics to understand trends and further increase adoption rates?
Implementing an EX Integration leads to several positive outcomes:
EX Integration is our go-to tool when you’re Sustaining the change. If you ask yourself these questions, you may need LOCAL’s Employee Experience Integration:
Employee Experience Integration helps sustain change by instilling the change in your organization’s daily habits. It provides the tools and strategies you’ll need to monitor, measure, and optimize the effectiveness of these changes over time, ensuring long-term success.
“Local Industries is street smart, creative, brave and adaptable. They know how to navigate complex orgs at speed and do so in a way that brings everyone from their respective corners to center.”
— CMO, Global Travel Company
