Change can't be managed, it can only be marketed.

Transform apathy to advocacy

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Guiding changemakers like you through critical change

No matter where you are on your change journey, LOCAL has an innovative, people-first approach to build, launch, and sustain change

Build
To Product
Launch
To People
Sustain
To Culture

The best kept secret in change

Our Change Marketing™ process combines decades of customer marketing experience with progressive change management models to reach internal audiences more effectively.

A simple diagram shows Change Marketing involves People First Consulting and Consumer Grade Communication

People First
Consulting

Change
Marketing

Consumer Grade
Communication

1

Insight

Gaining an Understanding

First, we gather what we need to understand a problem, its people, and its context. And we’ll emerge with a better sense of where the opportunity lies. 

2

Story

Finding the Pulse

Next, we frame a narrative to help people believe in the opportunity, care about it, and adopt it. This story becomes the central theme of our work moving forward.

3

Craft

Reaching Your Audience 

Finally, we define tactics and create assets that help send the story into the world. Ranging from videos to live events to digital experiences, our process to win hearts and minds.

Our Expertise

We specialize in 4 key areas:

Employee Experience

Employee Experience

A company’s purpose is more than a statement. We help organizations connect their vision with their people’s passions, creating meaning, and building investment. 

Change & Transformation

Change & Transformation

Organizational change is tricky business. We safeguard internal transformations with an approach that puts the employee at the center of the story.

Internal Communications

Internal Communications

Want to win your employees attention? You’ll need to get creative. We bring a marketer’s eye to internal communications with consumer-grade campaigns. 

Learning and Development

Learning & Development

A thriving company is a learning one. We help foster curious cultures by ensuring that employees feel safe to take risks, ask questions, and develop new skills. 

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Client Love

At the end of every project, we ask our partners how likely they would be to recommend working with LOCAL. We’re proud to share that our score is a perfect 10 out of 10.

10 / 10
"Local Industries is an unparalleled team of subject-matter experts, plain and simple. Let’s face it: you likely already know what you’re doing and how to do it, but maybe you can’t quite communicate why – or maybe the team isn’t too moved by the why. If that’s even remotely relatable, you’ll soon find yourself facing a locked door. On the other side: a world of untapped potential… but: LOCAL has the key. They open the door on Day 1, and, from there, tremendous transformation immediately becomes possible."
— CEO & Co-founder, Software Company
“We wouldn’t be where we are without LOCAL’s insights, creativity, and project management skills to get to the heart of who we are."
— Group Head of Employee Experience, Diversity & Wellbeing, Global Insurance Company
“LOCAL jumped right in, asked the right questions, and got to the business-advancing ideas, innovations, and creative quickly. They think broadly versus just what you thought you hired them for.”
— Senior Director of HR, Global Beverage Company
“I can't tell you how much it means to be working with an agency that shows that they really care and you guys just get it. With LOCAL, it feels like a genuine partnership and like we are in this together."
— Product Lead, Faith-based Organization

Walking the Talk

Successful companies are made up of fulfilled employees, which is why LOCAL is proud to be one of the best places to work.

2022 Local Award
2021 Local Award
2024 Local Award
2023 Local Award

Cultural Health Check

The “CHC” is an org-wide diagnostic tool that provides a snapshot of a culture's well-being by assessing nine attributes that contribute to healthy, high-performing cultures.

A heat map graph depicting a Cultural Health Check report
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