His own journey gives him a rare perspective. Growing up in England in the ’70s & ’80s, leaving school at 16 to join an F1 race team, diving into the new world of digital marketing in 1999, launching film and fashion start-ups, and spending more than 15 years as a strategist on both agency and client-side, running work, teams, and businesses in London, Amsterdam, San Francisco, and Atlanta.
Before founding Local, Neil led global digital strategy for Coca-Cola. His work included the digital program for the 2014 FIFA World Cup in Brazil, real-time marketing innovation, and the creation of Coke’s first internal creative group.
Neil is an advisor to multiple start-ups, a General Assembly Instructor, and a regular keynote speaker, with appearances at The Adobe Summit, SXSW, IAB Mexico, The Economist Big Rethink, DisruptHR, Atlanta HR Summit, Lead Change 2018, HR Daily Advisor’s TalentCon 2019, SDX San Diego, Association of Change Management Professionals, and Change Management Review. Neil also contributed to the Handbook of Advances in Marketing in an Era of Disruptions – Essays in Honour of Jagdish N. Sheth.
