Local is Change Marketing partner to some of the world’s best companies.

We create consumer-grade marketing programs to put employees at the heart of change.
NEIL BEDWELL. FOUNDING PARTNER. SPEAKER. WRITER. ADVISOR.

Neil is a passionate advocate for People First leadership and a future that brings greater humanity and meaning to how people work.

His own journey gives him a rare perspective. Growing up in England in the ’70s & ’80s,  leaving school at 16 to join an F1 race team, diving into the new world of digital marketing in 1999, launching film and fashion start-ups, and spending more than 15 years as a strategist on both agency and client-side, running work, teams, and businesses in London, Amsterdam, San Francisco, and Atlanta.

Before founding Local, Neil led global digital strategy for Coca-Cola. His work included the digital program for the 2014 FIFA World Cup in Brazil, real-time marketing innovation, and the creation of Coke’s first internal creative group.

Neil is an advisor to multiple start-ups, a General Assembly Instructor, and a regular keynote speaker, with appearances at The Adobe Summit, SXSW, IAB Mexico, The Economist Big Rethink, DisruptHR, Atlanta HR Summit, Lead Change 2018, HR Daily Advisor’s TalentCon 2019, SDX San Diego, Association of Change Management Professionals, and Change Management Review. Neil also contributed to the Handbook of Advances in Marketing in an Era of Disruptions – Essays in Honour of Jagdish N. Sheth.

FOCUS AREA

Culture & Change

The Future of Work

Employee Engagement

The power of the HR & Marketing partnership

LEARNING OBJECTIVES

Why Change is a Marketing problem

The Human side of business transformation

Why HR & Marketing are the next engines of growth

Belief is your next wicked leadership problem

“Neil is the real deal. He came and captivated San Diego with his ‘change marketing’ point of view. The fact that he also brings an accent is a bonus.”

– Ryan Berman

Grow faster, fail less.

Helping some of the world’s best companies put their People First.

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