How we put
People first.
So how do you get your employees to believe in and adopt new ideas, processes, or technologies?
Treat them more like people.
Our proven Change Marketing™ process uses consumer-grade insight, strategy, and creativity to put employees at the heart of culture and change.
Change Marketing™
BRIDGES THE PEOPLE GAP
Visionary plans nor technology alone can transform companies. Only people can. The stakes have never been higher.
How Change Marketing™ Works
We use a three-step, consumer-grade process to help companies design programs around their most valuable asset. People.
Culture Assessment
We assess the cultural norms at your company — what’s accepted behavior — to identify strengths that will accelerate transformation and weaknesses that will cause “tissue rejection”
Audience Discovery
We understand the best way to reach the people, what’s working, and what’s not, to inform creative development
Case For Change
We write you a compelling strategic narrative for why the change must happen, why it hasn’t already, the opportunities we face to overcome those cultural barriers, and the ambition that guides everything we do
Creative Development
We come up with the creative platform and brainstorm tactical ideas to drive awareness and engagement around the change
Change Program
We help you determine the benefits and experiences your change program needs to provide your people based on the cultural insights uncovered
Activation Toolkits
We create or help you produce consumer grade material your people can see, experience, and use so they can own the change, then we package it all up for easy distribution through managers
How we Partner
Effective employee communications are an essential ingredient in every change program. Only Local represents the voice of the employee throughout business transformation.
Business Integration
Technology Integration
Transformation Implementation
People Strategy
Employee Experience Program
Communications Program
Business Strategy
Internal Alignment
Internal Activation
Business Integration
Technology Integration
Transformation Implementation
People Strategy
Employee Experience Program
Communications Program
Business Strategy
Internal Alignment
Internal Activation
How to think about us
We work alongside business consultants and internal teams to represent the voice of the employee in every initiative.
We Are
Marketing strategists
People-first
Obsessed with effectiveness
Culture-led
Insight-driven
Agile and adaptive
SWAT Teams
We Are Not
Traditional business consultants
Technology-first
Obsessed with efficiency
Process-led
Benchmark or best practice driven
Rigid in process
Long-term FTE placements
