JP Morgan Chase is a global thought leader in wealth management, but they were looking for ways to scale this thought leadership so that more people could have access to financial advice, trends, insights from the best and brightest in the industry.
Despite the common use of digital tools, finance is still a business based on people. Clients and wealth managers alike require interpersonal relationships to understand one another and make the right decisions. That’s where Local came in. We were able to help JP Morgan develop a system of auditing, prioritizing, and formatting their library of thought leadership to extend into new audiences and opportunities.
INSIGHT
Financial literacy is not defined by how much money you have.
STORY
The goal of all thought leadership is to help you understand and make the right decisions.
CRAFT
User experience and content architecture built towards an innovation roadmap.
