P&G’s category-leadership position is built and protected by constant innovation and the on-going search for new ways to deliver value for their customers.

Marketing is part of P&G’s DNA and at the forefront of the drive to innovate through the application of newer, smarter technologies. To help guide leadership investment and decision-making, Local was tasked with painting a vivid picture of consumer’s needs and marketing function capabilities in 2023.

Self-assessment will lead to incremental change. We need to detach from current restrictions and look outside for objective insight.


Learn from 50 of the industry's most progressive thinkers as they discuss the future in hosted social conversation


Curate hours of in-person commentary into a set of future-state “user stories” designed to guide internal innovation strategy sessions