Every great company is local

We were founded on three simple beliefs.

That change happens from the bottom up.

That companies grow great inside out.

That global growth comes from local action.

We think of great companies like great cities.

Great cities are built by proud Locals.

Their passion creates culture.

Their commitment drives every dollar of value.

Their discontentment with every failure.

Great city leaders know this and put their People First.

Great companies are built by Proud People. Locals.

Living the Local

Philosophy Every Day

As a young company, growing up great is driven by three simple values that we practice daily.

Here you matter

Goals for every person at Local are driven by personal purpose, not company ambition.

Here you grow

Growth at Local is part of daily life. And what you learn is up to you.

Here you make an impact

Work at Local means creating world-class programs to benefit the lives of millions of hard-working people.

Meet the Locals

We are a world-class team of consumer marketers with diverse discipline experience, building some of the world’s best brands. We now spend our time working inside some of the world’s best businesses.

Neil Bedwell

Founding Partner & President

Neil is a passionate advocate for People First leadership and a future that brings greater humanity and meaning to how people work.

His own journey gives him a rare perspective. Growing up in England in the '70s & '80s, leaving school at 16 to join an F1 race team, diving into the new world of digital marketing in 1999, launching film and fashion start-ups and spending more than 15 years as a strategist on both agency and client-side, running work, teams, and businesses in London, Amsterdam, San Francisco, and Atlanta.

Before founding Local, Neil led global digital strategy for Coca-Cola. His work included the digital program for the 2014 FIFA World Cup in Brazil, real-time marketing innovation, and the creation of Coke's first internal creative group.

Neil is an advisor to multiple start-ups, a General Assembly Instructor, and a regular keynote speaker, with appearances at The Adobe Summit, SXSW, IAB Mexico, The Economist Big Rethink, DisruptHR, Atlanta HR Summit, Lead Change 2018, HR Daily Advisor’s TalentCon 2019, SDX San Diego, Association of Change Management Professionals, and Change Management Review. Neil also contributed to the Handbook of Advances in Marketing in an Era of Disruptions – Essays in Honour of Jagdish N. Sheth.

Brooke Wright

Partner & Chief Client Officer

Brooke is a partner and the Chief Client Officer at Local Industries. An Atlanta native, Brooke is a seasoned marketing strategist with over 14 years of experience helping B2C and B2B brands bring their story to life inside and outside the organization. She has worked on both sides of the desk—serving agency and client brands, ranging from national/global nonprofits to Fortune 100 companies.

While managing large complex external brand programs, she realized that one of the biggest limitations to success was directly linked to belief in the brand and program on the inside by the company’s most important asset—its people. Her attention and passion shifted inward to leading organizational strategies and transformation programs focused on strategic employee-centered design and communications to drive positive change and in turn, impactful external success.

Andrew Osterday

Founding Partner & Chief Strategy Officer

Andrew is a founding partner and the Chief Strategy Officer at Local Industries. His career spans both agency and client-side, crafting marketing solutions and digital experiences for some of the world’s most popular brands, such as Airbnb, Coca-Cola, The Home Depot, Delta Air Lines, Porsche, and Jack Daniels before moving to Coca-Cola’s Global group, where he led the Cannes award-winning digital creative for Coke Zero.

His work at Coca-Cola also included real-time social content and production for the 2014 FIFA World Cup in Brazil, leading the world’s largest user-generated photo contest and crafting Coca-Cola’s employee engagement program spanning all 206 countries that Coca-Cola serves.

Andrew is a pioneer of Change Marketing and a frequent mentor, writer, and speaker.

Nick Roth

Sr. Strategist

Reese Glisson

Sr. Account Manager

Magan van Tonder

Operations Manager

Harry Mitchell

Account Manager

Kathya Acuña


DJ Nuckolls


Local Partners

Rick Fossum


Ryan Klee

PR, Comms, and Content

Michael Van Tonder

Design and Motion


Looking for something more human?

We are all “hybrids” with a mix of agency, consultancy, and corporate experience. We are always looking for people who can bring something new to our team.

We are more interested in culture fit than proven skillset.

We want you for how you learn, not just what you know.

We promise a deeper experience, more flexible ways of working, and great benefits.

If this sounds like you, get in touch.

Let's Talk