From rapid research to full-change programs
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Change Marketing™ Programs
New vision, structure, technology, process. Whatever change is needed, it requires huge effort and commitment. Dedicated teams increase the chance of success. Our team is focused on creating and delivering world-class change communications at the world’s best companies.
Our Change Marketing programs use a proven consumer-grade approach to reach leaders, managers, and employees. We uncover fresh employee insight, build powerful change stories, and craft compelling and provocative communication assets to drive belief and adoption across your organization.
HOW IT WORKS:
- Onboard — Set up for success
- Insight — Define the problem, the ambition, and key employee insights
- Story — Develop the core change story, narrative, and communications approach
- Craft — Craft key messaging, content, and channel strategy
- Activate — Produce the communication assets and launch the program
- Transition — Handover program management to stakeholders, guides and internal teams
WHAT WE DO:
- A Full Change Marketing™ Program strategy
- All program deliverables, approved and ready for launch
- A live program with measurement and refinement
- A complete program playbook for internal training and management
- End-to-end program management and client service