ATLANTA BUSINESS RADIO X—Neil Bedwell and Andrew Osterday from Local Industries, Joe Pusz with The PMO Squad, Denise W. Grove with CFO Support Inc./Grove Solutions, and Matt Lanford with InComm
This interview aired live on Atlanta Business RadioX on December 11, 2017. Click the link below to listen.
Neil Bedwell and Andrew Osterday with Local Industries often describe themselves as reformed marketers. They learned and honed their craft over the last 15 years at agencies and brands in the U.S. and Europe. Their experience at Coca-Cola navigating internal cultural barriers while leading global digital programs — including the 2014 FIFA World Cup global campaign — was the catalyst for the creation of Local Industries.
Over the last 18 years, Neil has led work, teams and businesses in London, Amsterdam and San Francisco. Most recently, at Coca-Cola driving global digital strategy across multiple brands, leading the digital program for the 2014 FIFA World Cup in Brazil, developing new ways to create and publish content in real-time across multiple social channels, and managing global digital agency relationships. Neil is a regular speaker and advisor to multiple start-ups, and spends his spare time messing around with old racing cars.
Andrew began his career as a freelance artist, designer, and self-taught developer in the up-and-coming Atlanta agency scene. An original digital native, Andrew crafted campaigns for brands like the Atlanta Braves, The Home Depot, Delta, Porsche NA, Goldman Sachs, and Jack Daniels before moving to Coca-Cola’s Global group where he lead Cannes award-winning digital creative for Coke Zero. His work at Coca-Cola also included real-time social content and production for the 2014 FIFA World Cup in Brazil, leading the world’s largest user-generated photo contest ever and crafting Coca-Cola’s employee engagement program spanning all 206 countries Coca-Cola serves. Andrew is a frequent mentor and people connector, and still taps his artist roots when he’s not chasing his kids around.
Originally published at businessradiox.com.